[A new ] Gutenberg, having advantageously replaced the hand press with the electronic keypad, vigorously expresses the idea that even with the dictatorship of the image, the written word lives on….

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Your Writing Affects

Your Image!

Whether technical, commercial, advertising or administrative, the quality of your company’s written documents must be the same as that of its products and services.

THE POWER OF THE WRITTEN WORD

’The writer finds a short and strong formula, capable of penetrating the mind like a bullet and killing doubt’’.   

JCocteau


Writing is not extinct despite the dictatorship of the image, and the original big bang born of the hand press still echoes in the communication galaxy so dear to Marshall McLuhan.

The prodigious rise of text, whether spoken, printed or placed on line enables us to appreciate the taunt addressed by Gutenberg across the centuries to the passive addicts of the invasive screens…

Newsletters, institutional publications, press files, specialized brochures, adaptations/translations, websites etc. testify to Effitext’s commitment to the written word. Each time, the editorial “plus” we have provided has been based on a rigorous principle: adapt the language of the company to the reader’s expectation.